Walid Masoud, founder of Sepal, developed the dream to run a Middle Eastern eatery at a young age. Originally from Palestine, Masoud came to Boston, Massachusetts to attend university. While studying in Boston, Masoud noticed the scarcity of places that offered an authentic and quality Middle Eastern meal. His deep love for Boston paired with his desire to provide others with a fresh and delicious Middle Eastern meal enabled him to open Sepal’s first location in Watertown, Massachusetts in 1992.
After 13 successful years in the restaurant dining scene, Masoud transformed Sepal into an authentic and healthy fast-food chain. He realized the lack of Arab culture in Western society and believed, “people were hungry for information about the Middle East.” It was time to bring Middle Eastern culture and cuisine into the mainstream American scene. In keeping with his beliefs, Masoud transformed Sepal from a traditional restaurant into a simple, yet authentic Middle Eastern fast-food chain, which has now made a strong presence in Boston, introducing a little bit of the Middle East into everyone’s lives.
A Middle Eastern fast-food chain is not without a falafel sandwich. Masoud managed to turn what was once his dream as a young man, into any diner’s reality, by giving them a chance to try the “fabulous falafel,” voted the number one sandwich in the United States and featured in PBS’s “Sandwiches That You Will Like.” The recipe for Sepal’s famous falafel came from Masoud’s mother who had safeguarded it for more than 60 years. Masoud’s dedication to Sepal has allowed him to perfect the falafel, whether it be fried or baked.
Masoud has many hopes for the future of Sepal. He continues to work towards his goal to influence other fast-food providers to offer healthier menu options, as he has successfully done at Sepal.